FOR FOUNDERS · iNVESTORS · OPERATORS · FRANCHiSEES

You're not
opening a
play area.
You're launching
a business.

Most people come to us thinking about play equipment and a party room. We think about your profit. Moon Kids is the turnkey partner that consults you on multiple revenue streams, then designs, builds, manufactures and certifies the whole thing — one point of contact, on time, on budget.

Startup Blueprint: AED 30,000 of expertise from one source — for AED 5,000
Play the Moon Kids overview video
Watch: from concept to opening day One video · turnkey FEC design & build
Play centre tour video
Walk a finished play centre See the space · feel the footfall
50+ centres opened
Since 2014 · across the GCC
EIAC-certified builds
One turnkey partner
Dubai Sports World play area designed and built by Moon Kids FEC · MULTi-LEVEL PLAY
Café and parent lounge inside a play centre built by Moon Kids CAFÉ
Kids Unlimited play area designed and built by Moon Kids KiDS GYM
Adventure Parx rope course and indoor play area built by Moon Kids Rope Course
Moon Kids · Factory walkthrough
WALK THROUGH 60 sec
01
THE MiNDSET SHiFT

The difference betweena play area and aprofitable one.

Most first-time founders walk in picturing the basics they've seen elsewhere — some play equipment, a party room, a few snacks. The ones who build businesses that last think differently from day one. That's the conversation we start with.

THE COMMON APPROACH

"I want to open a play area."

  • Thinks about play equipment first, business second
  • Copies the basics seen in another centre
  • One or two income sources — play & party room
  • Picks a unit before knowing if the numbers work
  • Buys equipment, then works out the rest alone
  • Project-manages 15 subcontractors with no experience
THE MOON KiDS APPROACH

"I'm launching a leisure business."

  • Revenue-stream strategy first — multiple ways to earn
  • Concept built around your market, brand & budget
  • The right unit, assessed with us before you commit
  • Designed to your investment — honest about what works
  • One turnkey partner: design, build, manufacture, certify
  • You focus on opening; we handle the whole project
02
MORE THAN ADMiSSiON

Every square footcan earn.

A play area with one income stream is fragile. A centre with many is a business that survives — and thrives. We consult on which revenue streams fit your unit, budget and market. Tap any to see how it pays.

Play & Admission
Party & Events
Café & F&B
Memberships & Classes
Salon & Services
Retail & Merch
Arcade & Redemption
Groups & Corporate
Other Spaces +

Play & admission

The core draw — soft play, structures and attractions sized to your unit and your audience, priced for repeat visits and peak-hour throughput.

03
ONE PARTNER, NOT FiVE

Most projects needfive companies.We are all of them.

Normally you'd hire a consultant, a designer, a contractor, a furniture supplier and a sourcing agent — then spend your life making them coordinate. We're a single turnkey partner that bridges design and build, so nothing falls through the gaps and there are no surprises.

The difference that matters: most operators in this space supply and distribute equipment. We design it, manufacture it in our own factory and construct the whole facility — then stay on for aftercare & maintenance once you're open.

01
THE STRATEGY

Startup Consultancy

Unit selection, viability, revenue streams and budget reality — we make sure the business works before a wall goes up.

FeasibilityBusiness planning
02
THE VISION

Design Studio

Concept design, three layout options with mood boards and full 3D — the experience, mapped to every square foot.

ThemingBranding
03
THE BUILD

Fit-Out Construction

Our own interior fit-out team handles construction, the headaches and every government approval & EIAC certification.

MEP & finishesApprovals
04
THE MAKE

30,000 sqft Factory

We manufacture your equipment to your design & brand, and source globally what we don't make — all from one place.

In-house manufactureGlobal sourcing
04
DESiGNED TO YOUR BUDGET

We don't draw,then drop ascary price.

Before we design anything, we have a real conversation about how much you want to invest — and we're honest from the start. Does the concept work at that budget? Would a smaller unit give you a bigger impact for your money? Or are you thinking too small for what you could actually achieve in a bigger one? We design to your number, then price it line by line.

Budget talk first Right-sized unit Honest "yes / no" Line-by-line costing
Mezzanine to maximise sqft No surprise add-ons We're not yes-men Money working for you
THE TRACK RECORD BEHiND YOUR PROJECT
50+
PLAY CENTRES OPENED
2014
DELiVERiNG FECs SiNCE
8–14 WEEKS
TYPiCAL BUiLD · 150–800 m²
30,000 SQFT
OWN FACTORY · ABU DHABi
GCC
UAE & WiDER REGiON
06
THE PERSON BEHiND THE WORK

Most suppliers send a salesperson.
We send the founder.

FOUNDER · MOON KiDS Philip Moon, founder of Moon Kids, in a school space
PHiLiP MOON · FOUNDER & LEAD SPACE STRATEGiST
Philip Moon
Designing children's environments since 2014

Since 2014, Philip has walked more children's spaces than almost anyone in the UAE — over 3,000 of them, across family entertainment centres, schools, nurseries, hotels, communities and public realm. That cross-sector eye is rare: he can stand in your unit and tell you in minutes what will work, what won't, what's been tried elsewhere, and where the wow factor belongs.

He doesn't just accept a brief — he challenges it, because functional, age-appropriate, safe design is what makes a centre succeed with children, staff and parents alike. When you book a Blueprint session, you're not getting a catalogue rep. You're getting the person who has built the company's reputation on getting these spaces right.

07
A WORD OF HONEST ADViCE

Please don't tryto manage ityourself.

We say this as a partner, not a salesperson. A play centre has hundreds of moving parts and strict regulations. Over our years in this business we've watched more than a few first-timers try to project-manage it themselves — and get badly delayed. Some have taken up to a year to open; a few even longer — costing themselves hundreds of thousands of dirhams in rent and mall delay penalties while the doors stayed shut. We've also seen other companies' centres where rides and equipment never passed approval. On every single Moon Kids project, every piece of equipment has passed all approvals and is fully functional and usable. Your job is to build the business. Let us build the facility.

It costs you months

We've seen self-managed projects take up to a year — even longer. Every closed month is rent and mall delay fees you'll never get back.

15 subcontractors

Coordinating trades to show up, do the job right and not point fingers is a full-time job you've never done before.

Equipment that passes

We've seen rivals' rides fail approval and sit unused. Every piece on every Moon Kids project has passed all approvals — functional and usable.

Your real job

Hiring your team, building your brand and marketing the launch — that's where your time creates value. Not on site.

08
YOUR FiRST STEP

The StartupBlueprint session.

A deep-dive working session on your concept, your unit and your numbers — the same expertise behind 50+ opened centres. This is around AED 30,000 of knowledge you'd otherwise pay a string of separate consultants, agents and advisors to piece together. Here it's all from one source — for AED 5,000, credited back in full if you build with us.

The Startup Blueprint Session Worth AED 30,000 AED 5,000
  • Mall coordination — what malls look for to qualify you for a unit, and how to deal with them.
  • Residential-building units — how to coordinate with the building, plus the parking issues these projects bring.
  • What unit to look for — and the hidden problems that can cost you thousands of dirhams if you don't spot them.
  • Revenue-driving activities — multiple income streams to boost sales and keep the business thriving in cash.
  • Unit size vs age group — what footprint suits which ages, and the right play equipment for each.
  • Equipment, lead times & safety — differences in equipment, lead times and the health & safety approvals and paperwork each one requires (a must).
  • The fit-out process & timelines — plus realistic per-square-metre rates for a full turnkey fit-out.
Your investment today AED 30,000  →  AED 5,000
Credited back in full when you build with us

(This fee covers consultation only and excludes any design work, which is quoted separately once we're engaged on the project.)

+971 55 423 4477 WhatsApp us

AED 30,000 value · One source · Credited if you build with us

09
QUESTiONS, ANSWERED

What foundersask us first.

Start by treating it as a business, not just a play space. The best first step is our Startup Blueprint session: we help you find and assess the right unit, plan multiple revenue streams — not just play and a party room — and pressure-test the numbers. We then design the concept, price it forensically, build it, certify it to EIAC standards and hand it over.

Far more than play admission — party & event rooms, a café or restaurant, memberships and classes (kids gym, camps), a salon or services, retail and merchandise, arcade and redemption, group and corporate bookings, and mezzanine expansion. We consult on which streams fit your unit, budget and market to maximise profitability.

On average, projects of 150 to 800 m² take around 8 to 14 weeks to build, depending on size. Larger projects follow different timelines, discussed individually. You get weekly progress reports with photos and a programme update throughout.

Yes. Before designing, we have a detailed conversation about how much you can invest, and we're honest from the start about whether the concept works at that budget — whether you need a smaller unit for bigger impact, or could achieve far more in a larger one. Designs are created to your investment, then priced line by line with no surprises.

Because a play centre has hundreds of moving parts and strict government regulations. We're several companies in one — startup consultancy, design studio, fit-out construction and a 30,000 sqft factory — so you have a single point of contact, on time and on budget. Clients who self-managed without experience have taken close to a year to open. With a turnkey partner you focus on hiring, marketing and launching while we build the facility.

We've delivered over 50 commercial play areas and family entertainment centres since 2014, across the UAE and the wider GCC — making us a recognised authority in setting up and building children's leisure businesses.

EIAC certification is required for government approval of amusement and play centres in the UAE, confirming the facility is built to recognised international standards for amusement venues. We certify every project to EIAC standards as part of our turnkey service.
10
BUiLD A LEGACY

Build a place
kids remember
for a lifetime.

+971 55 423 4477 WhatsApp us
00 : Startup Blueprint · AED 5,000 01 : 50+ centres of experience 02 : Turnkey · on time, on budget 03 : EIAC certified